(iTunes) (MP3) (click here to subscribe)
Today's Topics:
Related Links:
VRM
- Vendor Relationship Management
Berkman
Center at Harvard
Internet
Identity Workshops
Attention
Trust
Open ID
Consortium
for Service Innovation
Chris'
X-Drive Experiment
The
Enterprise Immune System
Microformats
and VRM
Get
Satisfaction
Cooptition
Kwik-E-Mart
7-11
(iTunes) (MP3) (click here to subscribe)
Episode 21, about 30 minutes.
Today's Topics:
Related Links:
JPG Magazine
Threadless
Next Week: CRM and VRM, Doc Searls
Small is Beautiful
Craigslist ; Craig Newmark
Cult of the Amateur
Business Lifecycle in Community Context - What Can Community Do?
Fon; Community Delivered Wi-fi
Moo Cards; Appended to Existing Community - Flickr
MySpace as Marketing Vehicle
X-Men Promotion on Myspace
iPhone as Cultural Event
Categories of iPhone Line-Waiters
Will You Get an iPhone?
Nokia 770
Jake's New Biz: Ant's Eye View
Cerado Gets New Offices
Common Craft - More Videos coming soon
Blogher 2007, Chicago
(iTunes) (MP3) (click here to subscribe)
Episode 18, about 30 minutes.
Today's Topic: Online Community As Business
Related Links:
ClipBoard
Roulette
Derek Powazek's
Search
for People Powered Products
Open Source
Car
JPG Magazine
Threadless
Flickr
Amazon with/without community
Photobucket
Stunning
Nikon Campaign
Facebook's
gifts
Second Life digital
purchases
Sims
Online
Sean
O'Driscoll and not selling "community"
Conference Chatter:
Dot Sub for video translation
Common Craft
Show
Dopplr for frequent travelers
Where
2.0
Google
Street Level Views
Snopes
(iTunes) (MP3) (click here to subscribe)
Episode 15, about 30 minutes.
Today's Topic: Interview with Deb Schultz on Transparency
About Deb:
Deb Schultz is a
consultant and speaker who describes herself as an evangelist and rabble-rouser
in the relationship economy. She is the former Marketing Director of Six
Apart, makers of blogging platforms
Movable Type,
Typepad,
Vox and
Live Journal.
With Jake McKee, Lee LeFever and Christopher Carfi.
Related notes and links:
Transparency = Authenticity
Six
Apart offers refund due to poor Typepad performance
Mena
jokes about incoming CEO
Apple and Google and Transparency
Jonathan
Schwartz's Blog
Transparency may not be for everyone
The value of baby steps
How to start with transparency: ask questions, start a blog
Craig Newmark,
Craigslist and valuing
customers
Use the word "I" as in "I believe" vs "the company believes"
Huge connection between transparency and community
In today's world, you cannot lie
Walmarting
Across America blog
debacle
Ask - Why am I creating this company/product and what do I owe my customers?
Bonus link: Transparency Tyranny from Trendwatching.com
Thanks for the great interview Deb!
(click here to subscribe to this feed)
Episode 14, about 30 minutes.
Today's Topic: Non-traditional Discussion of Transparency
With Jake McKee, Lee LeFever and Christopher Carfi.
Turning
off comments at Community Guy.com due to spam
Spammer
responds, comments return
Eliza AI
System
Flickr
Censors Photographer's Plea (slashdot)
Flickr
User's Blog Response
Engadget
Post Drops Apple Stock by 4 billion in 20 minutes
Original
Engadget Post
Original
Email from Apple
Heather
and Derek Leave JPG Magazine
Why I
did it - Post by Derek
Heather's
Response
JPG Magazine
8020
Publishing
Conference Chatter:
Dopplr - Travel-based
networking
PC to TV
Converter
Twitter applied to real world
friends and family
(click here to subscribe to this feed)
Episode 13, about 30 minutes.
Today's Topic: Transparency and Communities
With Jake McKee, Lee LeFever and Christopher Carfi.
Related Links:
Ad
Age Article on Transparency
Wired
Issue
on Transparency
Wired Article on Microsoft:
Operation
Channel 9
Sean
O'Driscoll
Threadless - Community
Innovation
Digg
Kevin
Rose's Post on HD/DVD Encryption Code Issue
Google
Aids China's Censorship Efforts
Dallas
Social Media Club Meeting
New Blog:
Not
To, But With
DotSub: Any video in any
language.
Rocketboom's
Episode on Dotsub
Don't forget about the JPG Magazine Subscription Giveaway.
(click here to subscribe to this feed)
Many years back, when some of us at LEGO were building the community team, we dreamed over beers one night about what the future might hold. We chatted about what each of us would consider "success".
Personally, my goal was to see the adult LEGO hobbyists featured on the cover of a major publication.
In January 2006, days before I left the company, that dream was realized when Wired magazine ran a cover story about the development process of the new LEGO Mindstorms product.
Mindstorms launched in 1998 and has had a rich history of hacking, collaboration, and usage around the world and with people of all ages. Mindstorms was one of the best selling products in LEGO history.
After more than 7 years without a major update to the system, it was time. In late 2004 and early 2005, I started working with the product development teams to convince them that they should include fans in the process as early as possible.
More than a year before the announcement and more than a year and a half before the launch, four fans were invited into the project team, and acted as virtual product designers.
The wired article gives much more background and will be linked from the show notes.
I recently had a chance to sit down with 2 of the original 4 fan participants to chat with them about the project. While you may not understand all the details, there are some real gems for how to best work with fans on YOUR next product design project.
Related Links
LEGO Mindstorms (Wikipedia)
HiTechnic (John Barnes' company)
(click here to subscribe to this feed)
Episode 12, about 30 minutes.
Today's show was a grab bag of cool stuff
With Jake McKee, Lee LeFever and Christopher Carfi.
Related Links:
Video: RSS in Plain English
Common Craft Show
Social Media and CRM 2.0 Seminar
KickStart Workshops with KickStand
Ben McConnell Church of the Customer
Sony PS3 Video - How They Blew It
Caleb Chung - inventor of Furby and Pleo (interview )
Ugobe makers of the upcoming Pleo (wikipedia) (blog )
Prey by Michael Crichton (Amazon)
Huffington Post
Visible Technology (Lee's Post)
American Marketing Association
Ben McConnell - How Not to Pitch Bloggers, part 2
Clue Unit - JPG Magazine Giveaway
EgorCast - Big in Japan
Webvisions, Portland, Oregon
(click here to subscribe to this feed)
Bonus Episode
An interview with LEGO fans on co-creation
With Jake McKee, Ben, Pierre, James and Steve (LEGO fans)
=====
A few years back, when i was still working at LEGO, I helped kick off
and manage a co-creation project that brought LEGO Train fans together
with LEGO product designers to create a special trains product. Intially
called the Ultimate Train Builder set, the idea was simple - create a
big box of LEGO elements from which you could make a ton of LEGO Train
models.
After many months of work, the set has finally hit the virtual shelves,
and is already proving to be a big success. If you're interested in
checking out the product, there will be a link in the show notes at
clueunit.com
At a recent fan event, I was able to sit down with 4 of the 10 LEGO fans
involved in the project and talk with them about how the project went,
and any ideas they would suggest for future improvement. The discussion
is incredibly valuable for anyone looking to involve consumers in projects.
Related Links:
Acronym Guide:
AFOL - Adult Fans of Lego
UTB - Ultimate Train Builder
Our last episode was about Co-Creation, and we called out one of our favorite examples of co-creation around: JPG Magazine. In the spirit of wonderfulness that JPG is bathed in, they have offered up several subscriptions to the print magazine for us to give away.
If you're interested, the rules of this contest are simple:
In about a week, we'll randomly select 2 random qualified entries. Winners will be reading/drooling over JPG with the very next issue!
If you're interested in increasing your odds, you can submit more than one entry (only one per day, please).
What are you waiting for? Start your search!
Recent Comments