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June 2007

Clue Unit #20: A Conversation with Derek Powazek - June 25, 2007

(iTunes) (MP3) (click here to subscribe)

Episode 20, about 30 minutes.

Today's Topic:  A Conversation with Derek Powazek

  •     The Story of JPG Magazine  
  •     Gaming the System for Good
  •     Extremism and Sites Like Digg  
  •     Wikipedia and Big Ideas  
  •     Threadless as Community Business  
  •     Assignment Zero and Pro/Am Journalism  
  •     Community Hangover?
     

Related Links:

Derek Powazek
Design for Community
Publishing Before the Web - Newspaper
JPG Magazine - The Story
8020 Publishing
Access and Control Lead to Relationships
Gaming Can a Positive Impact - Embrace the Game
- 10 Photos per day
- Use Theme
- Encourage Friends to Vote (Digg, etc.)
Editors Make Final Call
Extremism and The Problem with Digg
Kuro5hin - Built Without an Editor
NewsAssignment
Tom Coates on Wikipedia
Wikipedia Required a Big Idea
Threadless and Creative vs. Financial Rewards
Threadless as Example for Doing Community Business
Lulu for Printing
Community Business Model
AssignmentZero for Pro/Am Journalism Wiki
"Community" - Using the Web For What It's Good At

Clue Unit #19: The Ad Model in Communities as Business - June 10, 2007

(iTunes) (MP3) (click here to subscribe)

Episode 19, about 30 minutes.

Today's Topic:  The Ad Model in Communities as Business

  • Ads on Blogs  
  • The 43 Things Model
  • Options in Serving Ads  
  • How Ads Really Work  
  • Impressions vs. Clicks  
  • Exclusive Sponsorship
  • Self-Correcting Nature of Advertising  
  • Markus Frind and Plenty of Fish  
  • Bad Models
  • Online Community Unconference
  • Fun time bong hit sound effects...

Related Links:
Jake's blog - no ads
Chris's blog - no ads
43Things.com
43 Things #1 Result for "lose weight" on Google
Indie Click
Google Adsense
Auction Ads
Blogher Ads
Federated Media
Matt Haughey's Post on How Ads Really Work
Metafilter
Markus Frind
Plenty of Fish
Josh Ledgard - Post on Ads in Community
Online Community Unconference
Pixish
Howard Rheingold
John Coate
Cliff Figallo
Gail Ann Williams
iPhone
Cult of the Amateur - Andrew Keen blog

Clue Unit #18: Community as Business - June 1, 2007

(iTunes) (MP3) (click here to subscribe)

Episode 18, about 30 minutes.

Today's Topic:  Online Community As Business

  •     Clipboard Roulette
  •     Open Source Car
  •     Community Business Models
  •     User-to-user gifts, products  
  •     ROI and Metrics
  •     Community as the means, not the end  
  •     Conference Chatter
     

Related Links:
ClipBoard Roulette
Derek Powazek's Search for People Powered Products
Open Source Car
JPG Magazine
Threadless
Flickr
Amazon with/without community
Photobucket
Stunning Nikon Campaign
Facebook's gifts
Second Life digital purchases
Sims Online
Sean O'Driscoll and not selling "community"

Conference Chatter:

Dot Sub for video translation
Common Craft Show
Dopplr for frequent travelers
Where 2.0
Google Street Level Views
Snopes