clue implementation unit: April 2007

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A few years back, when i was still working at LEGO, I helped kick off
and manage a co-creation project that brought LEGO Train fans together
with LEGO product designers to create a special trains product. Intially
called the Ultimate Train Builder set, the idea was simple - create a
big box of LEGO elements from which you could make a ton of LEGO Train
models.

After many months of work, the set has finally hit the virtual shelves,
and is already proving to be a big success. If you're interested in
checking out the product, there will be a link in the show notes at
clueunit.com

At a recent fan event, I was able to sit down with 4 of the 10 LEGO fans
involved in the project and talk with them about how the project went,
and any ideas they would suggest for future improvement. The discussion
is incredibly valuable for anyone looking to involve consumers in projects.

Contest: JPG Magazine

Our last episode was about Co-Creation, and we called out one of our favorite examples of co-creation around: JPG Magazine. In the spirit of wonderfulness that JPG is bathed in, they have offered up several subscriptions to the print magazine for us to give away.

If you're interested, the rules of this contest are simple:

Surf over to www.jpgmag.com and dig around.
Find your favorite photo related to creation.
In the comments of this blog entry, post a link to this photo and a reason why you think that photo describes creation.

In about a week, we'll randomly select 2 random qualified entries. Winners will be reading/drooling over JPG with the very next issue!

If you're interested in increasing your odds, you can submit more than one entry (only one per day, please).

What are you waiting for? Start your search!

April 26, 2007 in clueunit | Permalink | Comments (1) | TrackBack (0)

Clue Unit #11: Co-Creation - April 24, 2007

(click here to listen - MP3)

(click here to subscribe to this feed)

Episode 11, about 30 minutes.

Today's show was focused on the topic of co-creation

What is co-creation?
How and why are organizations using it?
What are the factors for success?
What are the stages of the co-creation process?

With Jake McKee, Lee LeFever and Christopher Carfi.

Clue Unit iPod Giveaway (We have a Winner)

As a thank you to you, dear listener, we're giving away a brand spanking new 4gb iPod Nano (red), Ipod_nano courtesy of our friends at eModeration.

All you have to do to get the iPod free is to answer for us these questions three:

1. Who invented the board game Clue (or Cluedo) and in what year was the patent for the game issued?

2. What year did this person die and what is the name of the cemetery where he is buried?

3. In the 1985 movie "Clue", who played Col. Mustard?

To win, you must be the first to leave a comment on this entry with correct answers to all three questions. Make sure that you leave a valid email address with the answer so we can contact you easily. We'll comment and update the entry to announce the winner.

We have a winner. Thanks for playing!

~The Clue Unit

April 12, 2007 | Permalink | Comments (3) | TrackBack (0)