Clue Unit #11: Co-Creation - April 24, 2007

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Episode 11, about 30 minutes.

Today's show was focused on the topic of co-creation

• What is co-creation?
• How and why are organizations using it?
• What are the factors for success?
• What are the stages of the co-creation process?

With Jake McKee, Lee LeFever and Christopher Carfi.

Related Links:

Clue Unit iPod Giveaway
eModeration sponsor for iPod
Dell Ideastorm
Lego Hobby Train
GoldCorp - co-creation mining story
Wikinomics
Threadless
American Idol
Chris Anderson The Long Tail Pre Filtering vs. Post Filtering
Cafe Press
JPG Magazine
Derek Powazek
8020 Publishing
Coghead
Spock
American Airlines
United Airlines

Comments

[Jure]

Great podcast. While listening to it I've been thinking that you could put an idea of co-creation into user-centric design process and give it a fresh spin.

Since you're not designing by the waterfall method but more in cyclic stages, you could somehow incorporate the co-creation process in the early stage of design process.

Since approach of prototyping using tiny fingers and going out to users and asking them to prototype for you is already idea happening in the interaction design circles, you could put co-creation concept next to it and get a more formal methodology for product design that might be easier to "sell" to your company :)